Ad served to user inside chat conversation with assistant.
What are contextual ads?
Contextual ads are served to the user when they express relevant intent in their interactions with AI. This means ads are shown based on the user’s current interaction with AI, rather than relying solely on their previous browsing history.
Why do contextual ads work?
Section titled “Why do contextual ads work?”Contextual ads work because they’re directly relevant to what users are thinking about right now. Unlike traditional ads that rely on past browsing history, contextual ads respond to the user’s current intent and timing. This makes them feel helpful rather than intrusive, resulting in 8× higher conversion rates compared to traditional display advertising.
Where can contextual ads be delivered?
Section titled “Where can contextual ads be delivered?”Contextual ads don’t need to appear only in-chat. These hypertargeted ads can occupy both traditional and newly available ad spots.
Here are some examples:
- Banner ad that is based on the current page
- Conversational ad that is served as part of AI chat messages
- In-chat ads which are explicit widget ads served in AI chat
- Text content ads which are native to an article or block of text
You can view all examples in our ad placement examples gallery.
How does Growl work?
Section titled “How does Growl work?”- Track: Growl analyzes user behavior, AI conversation data and demographic data
- Match: We match the perfect offer that serves user need at the right time
- Deliver: Ads are delivered in non-disruptive ad placements
Performance & Economics
Section titled “Performance & Economics”| Traditional Display / AdSense | Growl Contextual Ads | |
|---|---|---|
| Targeting | Broad targeting | Conversation-aligned, intent-matched |
| CTR | ~0.05% | ~1–3% |
| RPM | $1–3 | $8–15 |
| Revenue | — | 3–5× more revenue from the same users |