How Growl works?

Growl works by analyzing the context and delivers native ads that are non-disruptive to the user experience. This context is sent to Growl by the app/website developer.

Data requirements for ads

Some Growl ad formats, such as product integration / badge ads, do not require any personal user data and work solely with contextual information from the page.

In contrast, in-chat ads require user chat data for targeting purposes and could require user consent depending on your privacy policies.

Integration

Product integration ads

For companion companies, we recommend starting with privacy-preserving badge ads that do not require any additional user consent.

See Product Integration Ads

Integration Guide

Targeted in-chat ads

To increase revenue per user via better targeting, you can choose to share chat data with Growl and enable in-chat ads.

Here are the steps for targeted in-chat ads:

1. Growl makes sure that the ads that are served are non-disruptive and do not hurt customer retention. To enable this, Growl first collects chat data for 30 days without serving ads.
   Here’s an example of the data we collect:

   1. Geolocation data
   2. User ID/Email
   3. Chat messages

2. Integrate one of the methods listed here into your platform to send your chat data to Growl:

   1. Raw HTTP request
   2. Next.js with AI SDK
   3. Next.js with OpenAI SDK
   4. Next.js with Edge Runtime

3. (Coming Soon) Integrate Growl’s Ads SDK into your frontend and backend.