Introduction
Section titled “Introduction”Growl is the first ad network built for contextual ads. These are ads that understand user behavior, page context and user intent in a more granular way than traditional ad networks. Read this explainer to learn about contextual ads.
Why do we need a new ad network? In 2025, AI conversational interfaces draw nearly 1B weekly active users from almost nil users 5 years ago. This represents a major shift in consumer behavior and attention expenditure.
Unsurprisingly, advertising dollars must cater to this new medium. That’s where Growl steps in.
We’re making it possible for brands to reach consumers in this totally new medium in ways that were impossible before.